Fauxvertising, Fsu-Ism And Other Semiotic Attacks On Consensual Reality

I start with the simple idea that advertising is theft.

I know those are fighting words, but when you consider that the battleground, the theater of operations is human consciousness, the I between our eyes, and that the stakes are what one makes of the world through the din of perception–then it is easy to understand why we do what we do.

It's either write, or be written. I can raise a pen or a brush in defense of my own mental environment, or allow myself to be the passive, infinitely impressed palimpsest which is the consumer caught in the maw of a marketing campaign.